Percepción sensorial de diferentes tipos de chocolates utilizando Mapeo Proyectivo
DOI:
https://doi.org/10.46363/jnph.v1i3.3Palabras clave:
Consumidor, Chocolate, Autovecto, atributo, Factor múltipleResumen
El chocolate es un dulce que viene desde tiempos muy antiguos a base de cacao, este alimento es muy consumido en la actualidad debido a diversas características que presenta este dulce. En este contexto, el presente informe tiene por objetivo saber qué similitudes y diferencias tienen los diversos tipos de chocolates que se venden en el mercado peruano, específicamente del departamento de La Libertad, Cajamarca y Lambayeque. Para tal fin, 24 consumidores, procedentes de las regiones mencionadas, fueron citados a degustar ocho diferentes tipos de chocolates, usando la técnica del mapeo proyectivo, esto fue realizado en una sola sesión. Estos consumidores escribieron coordenadas para cada muestra y estas se redujeron en un solo valor, usando el método del autovector, además de atributos que caracterizaban a cada tipo de chocolate, con lo cual salieron seleccionados los 8 más relevantes, estos atributos fueron sometidos a un análisis de factor múltiple y una tabla de frecuencias. Los resultados mostraron que los chocolates con más similitud fueron Sublime almendras y Vizzio, en cuanto a diferencias, el chocolate Sol del Cuzco fue el que más difería al resto de muestras.
Citas
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