Tarea de clasificación: Un método sencillo y de bajo costo para diseñar estrategias de neuromarketing de productos alimenticios

Girodel  Carrasco Mendoza; Yanela  López Leyva

doi:10.46363/jnph.v3i2b.2

Autores/as

Girodel Carrasco Mendoza Facultad de Ciencias Agropecuarias, Escuela de Ingeniería Agroindusrial, Universidad Nacional de Trujillo. Av. Juan Pablo II s/n – Ciudad Universitaria, Trujillo, Perú. https://orcid.org/0000-0002-2648-1995
Yanela López Leyva Facultad de Ciencias Agropecuarias, Escuela de Ingeniería Agroindusrial, Universidad Nacional de Trujillo. Av. Juan Pablo II s/n – Ciudad Universitaria, Trujillo, Perú. https://orcid.org/0000-0003-2364-2850

DOI:

https://doi.org/10.46363/jnph.v3i2b.2

Resumen

Tarea de clasificación es un método sencillo y de bajo costo, en comparación a los métodos tradicionales, y que su popularidad ha crecido en los últimos 10 años. Tarea de clasificación es un método determinante para elaborar estrategias de neuromarketing. El método permite conocer las similitudes o diferencias de los productos analizados, así como las preferencias del consumidor. Existe una variedad de estudios en análisis sensorial de productos alimenticios y no alimenticios. Este artículo da a conocer los fundamentos del método Tarea de clasificación, sus usos en productos alimenticios. Como propuesta sugerimos realizar estudios en bebidas nacionales tradicionales.

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